UI/UX | Branding
App & Branding touchpoints for livestock or equine veterinarians & staff developed for Henry Schein Animal Health.
*Please note this design was not ultimately chosen.
Overview
In the competitive world of equine sporting events, veterinarians are essentially on speed-dial. They're not just veterinarians, they're friends & in many instances, life-savers. Clients are often calling, texting, sending photos of their animals & VetAssist is the app that can now cut out the wait time & offer a storage option & the answers simultaneously.
Problem
Equine veterinarians spend a ton of time on the road. Whether it's traveling to a weekend equine events, or ranch visit, time in the vehicle is often spent returning phone calls or taking them. Often a client will call with questions about a specific horse, the vet will then have to call the office have staff look up the patient, call back with a potential solution hours later that may not work at all.
Creative Solution
Shorten the margin of error with VetAssist. The app stores all medical records, images & client details for each animal. This app will be able to assist both the vet & the staff allowing each employee access. From inventory to x-rays it's all stored safely within the app. No more sifting through paperwork, or making multiple phone calls, the file & patient detail is all conveniently available on your device.
Identity
A simple type treatment with a touch of color paired with a conceptual medical mark.
User Flows
VetAssist allows the user to find, share & store all medical records without the hassle of sifting through paper files or relying on multiple staff members to relay a message.
Process
Using InVision’s Freehand wireframing tool, I was able to display the example of basic user flow: a quick search of the patient, client detail & medical notes within seconds.
Wireframes
User Development
I developed these personas after initiating multiple interviews with staff & veterinarians, to further understand user needs. Hearing personal accounts of frustrations & appreciations of their work environment I was able to decipher that feedback and conceived solutions that would actually help the workflow of an operating clinic.
