Art Direction | Rebrand | Website
problem
The original logo I found to be disconnected from the space & work within. It gave an amateur expression to me & I wanted to create something that would further embody the artist. Please note, this is student work.
Overview
The Dali Museum is filled with incredible works of art. The museum embodies Dali & his incredible mind. The architecture, the work it's an experience.
Creative Solution
I used the architecture & original pieces of Dali's work to create a dynamic branding identity. I wanted to incorporate the organic nature of his work with curves, variations of thick & thin as well as a soothing earth tone color palette.
Dynamic New Identity
Inspired by the architecture of the museum combined with the fluidity of Dali's work
led to this dynamic identity.
Old identity
Type & Color
The color palette was chosen after seeing a compilation of earth tones and natural hues within multiple works.
Website
A simple landing page that allows the viewer to see upcoming events, donate, latest news etc.